At DEV AND VIV, we believe fashion should be more than just an outward expression; it should be a reflection of your inner confidence and success. Founded by visionary fashion designer Heetesh Shah, DEV AND VIV is built on a foundation of passion, purpose, and the unwavering pursuit of quality.
Designer’s Note
Heetesh Shah
Welcome to DEV AND VIV!
I’m Heetesh Shah, the founder andcreative force behind DEV AND VIV. My journey into fashion wasn’t conventional—I began on a traditional path, pursuing Chartered Accountancy. But deep down, I longed for creativity and self-expression. In 2017, I decided to follow my heart, leaving the world of finance behind and launching DEV AND VIV.
For me, fashion is more than just clothing—it’s a reflection of personality, an art form that tells a story. Every piece at DEV AND VIV is designed to empower, inspire confidence, and celebrate individuality.
The name DEV AND VIV holds deep significance, inspired by my sons, Devansh and Vivaan. Their influence fuels my creativity, making this brand more than just a label—it’s a tribute to legacy, love, and the people who inspire me the most.
Thank you for being part of this journey. I hope you feel the same passion in our designs as I do in creating them.
Warmly, Heetesh Shah Founder & Designer, DEV AND VIV
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