ABOUT US

A whisper of sophistication.
Our designs evoke a balance between structure and softness, drawing from the purity of cotton, linen, and lace to create a tactile experience that's both luxurious and natural.
The essence of Dev & Viv is one of quiet confidence, where beauty is found in the details and elegance is felt in every stitch.
Designer’s Note

Heetesh Shah

Welcome to Dev and Viv! I’m Heetesh Shah, the founder and creative mind behind the brand. Fashion has always been my passion, though my journey here wasn’t a straight path. Like many, I started with a traditional career path, pursuing Chartered Accountancy in my early years. But something was always missing—I longed for creativity, for the ability to express myself through design. In 2017, I decided to follow my heart, leaving the world of finance behind and launching Dev and Viv.

Fashion, for me, is about more than just clothing—it’s a reflection of personality, a form of art that tells a story. Every piece I design embodies this philosophy. With Dev and Viv, I strive to merge timeless elegance with modern sensibilities, creating garments that not only look beautiful but make you feel confident and empowered.

Thank you for being part of this journey, and I hope you feel the same passion in our designs as I do in creating them.

Warmly,
Heetesh Shah
Founder & Designer, Dev and Viv